During product preparation several competitor offerings were considered and analyzed - firewalls, security suites systems, which position themselves as proactive in defence and HIPS systems. Combination of in-hosue innovative developments and results from analysis gathered through the industry allowed to jump onto a new level of protection for personal users, whereby offering even more hardened and less annoying computer protection from all types of electronic threats – malicious programs of different types, hacker attacks, spam mailings, program-root kits, phishing emails, advertisement popup windows etc